Paul Ciandrini took the helm at HydroPoint after concluding the company's technology lowers the cost of irrigation, requires no changes in behavior and is good for the environment as well.
"This is a rare confluence of positives," he said.
HydroPoint's automated irrigation control systems pull down a constant stream of satellite weather data and coordinate it with local moisture readings to determine when and how much water to apply to plants.
Mr. Ciandrini served in executive positions for several software companies, including the senior vice presidency of Oracle, before taking the position. He served as president of Plumtree Software Inc., where he facilitated the company's acquisition by BEA Systems. He has an MBA from Rutgers University.
"Water management and conservation through automation will follow the same trajectory of business automation software once people connect the dots," he said.